Showing posts with label management. Show all posts
Showing posts with label management. Show all posts
Saturday, January 14, 2017
7 Golden Rules Of Social Media Management
7 Golden Rules Of Social Media Management
Social media promotion becomes an integral part of overall promotional strategy. One canÕt deny the fact that the influence of social networking sites grows and will continue to do so. The main thing to remember about social media promotion is persistence. The experts say that the results of your social media campaign can influence the sales only after 3 months of promotion -provided that the promotion was effective.
There are several key principles social media managers should utilize while promoting. ItÕs the base of successful social media promotion not depending on the site you use:
Rule #1
Make the social media strategy measurable and continuing your general strategy. The social media strategy should complement and be one of the tools of the general goals achievement. The biggest mistake of social media managers is not knowing why they need social media promotion at all. So, before clicking Òcreate a profileÓ sit and list the aims you want to achieve with the help of social media.
Rule #2
Know who you want to reach. Target audience is the key, isnÕt it? Spend some time doing a research to find out where your potential customers are concentrated. If youÕre aimed at teenagers, maybe, itÕs high time to register at Instagram and Tumblrinstead of classical Facebook page?
Rule #3
Be focused. In spite of the advisers saying you should register everywhere itÕs possible, itÕs not the best idea. How are you going to manage ten social media profiles successfully? The right social media management is something more that just posting, and it takes time. The optimal number of profiles is 2 or 3.
Rule #4
Utilize 20/80 rule. As follows, only 20% of the content you post on your company page should be promotional, and 80% should be interesting, entertaining or valuable for readers. Nobody likes to see ads only in his newsfeed, so if you promote too much, people will unsubscribe.
Rule #5
DonÕt post about yourself only. You will only win if in addition to the information about your business you post some industry news, latest trends or some entertaining stuff. Show the personal approach and be something more than promotional posting machine.
Rule #6
Be interactive. The fact that you use social media assumes that having conversation should be an initial part of your promotion, and those who communicate with existing and potential customers win more than those who donÕt. At first, you can inform the subscribers about your product and services to make them want to buy it. Secondly, you can get the feedback and improve something based on them. And finally, your attention increase the customersÕ loyalty as well as the chance the customer will come back to you again.
Rule #7
Analyze and optimize. Constantly check at what time people see your updates more often, and schedule more updates for posting in these hours. Also follow what kind of updates get more likes and reposts, and focus on giving your subscribers this kind of information. Be ready to give something to your subscribers, donÕt show your promotional goals and it will take you far!
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Thursday, November 3, 2016
7 Best Practices of Knowledge Management
7 Best Practices of Knowledge Management
Identify your organizationÕs knowledge
What knowledge is contained in your organization and where is that knowledge currently stored? Knowledge is not just a singular phenomenon. It includes explicit knowledge, which is documented and easily transferable; implicit knowledge, which is not documented and usually resides in peopleÕs brains; and embedded knowledge, which is built into various processes and procedures. An effective knowledge management strategy takes into account all of these types of knowledge.Set goals and priorities
What do you want your knowledge management strategy to accomplish? Is your goal to improve customer service, operations, or intra-organizational collaboration? If you have multiple goals, what are the priorities? Having clearly defined goals and objectives will help you pick appropriate tools, set tasks and responsibilities, and determine metrics to measure how well your system is working.Make knowledge creation, identification, and sharing easy
A knowledge management system will only benefit your organization if it is easy to use. The goal is to reduce your employeesÕ cognitive load and time spent on low-level tasks, not to increase them. Give your employees access to the information they need and provide opportunities for them to collaborate. Also, keep everything in one placeÑdonÕt require employees to use different systems to access information related to customer service, sales, and marketing, for example.Create a knowledge sharing culture
A knowledge sharing culture is one that cultivates the sharing of knowledge across the organization with the goal of making the entire organization more productive. It recognizes that there is a difference between information and knowledge, and strives to transform the former into the latter. It is an environment where collective knowledge is valued over individual knowledge, where failure is seen as an opportunity to gain new knowledge, and where working collaboratively is the norm.Use what you do know to discover what you donÕt
Knowledge management is not just about gathering an organizationÕs knowledge into a centralized location so that it can be used by all employees. ItÕs also about recognizing the gaps in that knowledge and working to fill them. In an environment where innovation is essential to success, no business can afford to think it already knows it all.Think long-term
Ideally, the strategy you implement now will support your companyÕs growth into the future. Think about what types of knowledge management tools you may need down the road and leave space for them in your current implementation.Use appropriate technology
Many knowledge management software packages are available, ranging from bare-bones to tricked-out. The features you need will depend on your goals and on the resources you have to devote to them. Before investing in the first knowledge management system you find, do your research and select the one that most closely reflects your objectives. Remember that flexibility is one of the top features of any application.Implementing a knowledge management strategy is one of the best steps you can take to move your business to the next level. Following these seven best practices will help you identify, define, and carry out a strategy for business success.
Image credit:sheelamohan
Author Bio:
David Miller is an educational researcher who has vast experience in the field of teaching, Online testing and training. He is associated with prestigious universities and many leading educational research organizations. HeÕs also an ed-tech veteran, currently pursuing research in new Knowledge base software and contributing author with ProProfs.Available link for download
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